Use Comment to Messenger to gain Messenger fans when people comment on your Facebook posts and set up automatic direct messages.
Comment to Messenger is a powerful tool to gain subscribers, especially when it is combined with a paid post. If your post triggers people to comment, they will automatically receive a message on Messenger and (after 1 additional message or button press) are onboarded onto your Messenger channel.
Let's set it up.
1. Creating an engaging Facebook post
Because Comment to Messenger is all about getting comments on your posts, you need to make sure your posts reflect this clearly. As usual with (Facebook) posts, add video and/or images to make it visually appealing.
For demo purposes, this will be our Facebook post.
2. Getting the Facebook post ID
Right click on the timestamp of the post and open it in a new tab to go to the direct link of the post.
Now that we're there we can look at the address bar of your browser and find the id from the URL.
Post with just text:
The story_fbid= is the post ID we want to copy.
Post with an image:
The final set of numbers is the post ID we want to copy.
Post with a video:
Please contact us (email@example.com) for support on your video post. We can get the post ID for you.
3. Create the Comment to Messenger rule
Head over to I AM POP and go to the Grow page, you'll find Tools and the Comment to Messenger tool. Hit the big + and it should open a new screen with a lot of options.
Give your Comment to Messenger rule a name and then select Specific post. This is where we enter the post ID from the previous step.
Please note if you're selecting 'Any post on my Facebook page' we only enable the functionality for Facebook posts that have been created after a connection with your Facebook page and I AM POP has been live.
4. Who to send messages to
An important setting is the Respond to option. Check it if you want to avoid sending people replying to other comments a message.
Depending on what your post is about, it could be a good option to avoid sending messages to people replying to other people on your post. Additionally, use specific keywords that only trigger the comment to Messenger rule. But make sure your posts clearly state what your users should be typing.
5. Which keywords to respond to
You can set up your Comment-to-Messenger rule to respond to specific keywords in comments, or leave the field empty to respond to anything.
Make sure you align your Facebook post's copy to this, i.e. include a line like: "comment YES and we'll send you a private reply."
6. Your response message
Besides the fact that you can delay the response message, this initial message's goal is to spark interest in what you're offering.
This is why our default copy clearly states this.
Again, modify it to match your post's offering.
7. After the response message
Now we can create a Flow that will send after people continue on from the response message (step 5).
The easiest option is to select Send a Flow to everyone that replies and hit Create Flow to get a blank canvas.
Next, hit Open on the newly created Flow and write your messages.
Hit submit on the bottom of the page and you're done. Head back to your Facebook post and give it a try. After commenting on the post, you should receive the response message (step 5) along with a snippet of your Facebook post.
Then, after sending a message in Messenger, you should be able to receive the Flow you set up in step 6.
Thanks for following along with this tutorial. Don't hesitate to send us your feedback or questions to firstname.lastname@example.org.
Looking for some inspiration on how to implement this feature in your Messenger Marketing strategies? Check out this Case Study on our blog.