Once you’ve finished planning and writing your first campaign, you’ll want to share it with your audience. There are several ways you can start conversations.
1. Direct link share
Sharing a direct link to a conversation flow is the most versatile approach to starting conversations. Copy the direct ‘m.me’ link to your campaign flow and share it wherever you interact with your audience.
These links are platform-agnostic, so you can share them just about anywhere, and clicking them will open the Messenger app (on mobile) or go to the Messenger website (on desktop).
If you want to increase engagement with your Facebook post and use a unique entry point into Messenger, a Comment-to-Messenger campaign is your best bet.
Setting up a Comment-to-Messenger rule on your post allows you to respond to people commenting on the post with a private message, directly in Messenger.
3. Click-to-Messenger Ads
Facebook Ads Manager allows you to set up an advertisement, target a very specific audience, and have people that click the ad open a Messenger conversation. Connect your campaign flow to this Click-to-Messenger ad to effectively create a chat landing page for your ad.
These conversational landing pages have to proven to convert 3-4x better than traditional ones!
4. Sponsored Messages
If you want to send direct messages to people that haven’t interacted with you in the past 24 hours, you can use Sponsored Messages. This ad type can target all the people that have ever had a conversation with your business in Messenger.
Sponsored Messages are a great way to reactivate that part of your Messenger audience which has gone cold.
5. Website Chat Widgets
You can add a Messenger chat widget to your website to prompt website visitors to start a conversation with you. You create this widget in your Facebook page settings in a few simple steps.
Putting Facebook's native Messenger chat widget on your website is a great way to offer customer support to your website visitors. Handle support issues in the Inbox section of your POP dashboard.
You can also create your very own Send to Messenger website widgets, straight from your POP dashboard. These customizable widgets can link to a specific flow and include text descriptions and images.
6. Sending Broadcasts
You can send any type of message flow to those people in your Messenger audience who have interacted with you in the past 24 hours. Outside of this 24-hour window, you can send messages under specific circumstances, such as reminders of upcoming appointments or shipment updates.
Because people receive a push notification, open rates for Messenger broadcasts tend to average around 90% and up.
7. Subscription Messaging
If you’re a news organization and you’ve registered your Facebook page with the News Page Index, you can let people subscribe to regular news updates in Messenger.
You can send out these updates outside the 24-hour interaction window, as long as they don’t contain any promotional content.
Run a news distribution service in Messenger, with high open rates, while growing your audience at the same time using subscription messaging.